Neal Edelstein, producer of The Ring and Mulholland Drive, is aiming to reinvent how movies are consumed with Haunting Melissa, a new film delivered exclusively through an iOS app.
As well as shunning cinema or DVD, the producers claim that the story will be released “in sporadic and unexpected ways that will leave you constantly guessing, and constantly engaged”. PaidContent reports that the film doesn’t have a predetermined length, with Edelstein shooting thousands of hours of video which can be released to viewers as chapters on a tweakable timeline. What’s more, video content can be adjusted through the app’s content management system, allowing Edelstein to insert new content into a chapter even after a viewer has watched it. As you might imagine, the app uses push notifications to keep the viewer abreast of what is going on.
“I didn’t want to take a movie and stuff it in an app,” Edelstein told PaidContent. Instead, the goal was to use technology “to push a story out to people in bits and pieces.”
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